Industries
Meta ads for your category
What works in ads differs by category. These pages cover the angles, the creative and the policy pitfalls for each one, with real winning ads from the Mockingbird library.
By category
Supplements
Hooks that sell supplements on Meta, and the health claims that get ads rejected.
Food and drink
Sell taste in a still image, and stay clear of the alcohol and health-claim rules.
Beauty and skincare
Beauty hooks that sell, and the before-and-after and filter rules to follow.
Fashion and apparel
Hooks that sell clothes in a still image, plus the fit and green-claim pitfalls.
Home and living
Sell homeware in a single image, with the room, the scale and the claims right.
Fitness and wellness
Fitness hooks that work, and the body-image and weight-loss rules to respect.
SaaS and apps
Static ads that sell software, plus a real remake result from a SaaS brand.
Courses and info products
Sell a course in a static ad without the income claims that get ads pulled.