Guides
How to make ads that work on Meta
Practical, no-fluff guides to Facebook and Instagram advertising. How to make Meta ads, how to find and model the ads that are already winning, and how to make AI ads that keep your real product.
How to make Meta ads (Facebook and Instagram) that convert
The full process for Facebook and Instagram image ads, from specs to publish.
Read the guide →Winning Meta ads: what they are, where to find them and how to make your own
What a winning ad is, where to find winning Meta ads, and how to remake one.
Read the guide →How to make AI ads that look professional
Make AI image ads that keep your real product and avoid the generic look.
Read the guide →Meta ad specs 2026: Facebook and Instagram ad sizes
Every image size, ratio, text limit and safe zone for Facebook and Instagram ads.
Read the guide →How to use the Meta Ad Library to find winning ads
See any brand's live Facebook and Instagram ads, free, and spot the winners.
Read the guide →How to make ecommerce ad creative that sells
Product-ad angles that convert, and how to show your product so it sells.
Read the guide →Static ads versus video ads: which works better on Meta
The honest trade-offs, and why most brands should start with static.
Read the guide →How to write Facebook ad copy that converts
Primary text, headline and CTA: what each field is for and how to write them.
Read the guide →Meta ad hooks: the hook types that stop the scroll, with examples
Twelve hook types that stop the scroll, with templates you can adapt.
Read the guide →How to test Facebook ad creative: a simple framework that works
What to test first, how many variations, how to judge, and how to keep the pipeline full.
Read the guide →The six types of static ads every ecommerce brand should be running
Hero, offer, trust, features, transformation, lifestyle: what each does and when to run it.
Read the guide →How to choose an AI ad generator for Meta ads
The questions to ask before you pick an AI ad generator, and the differences that matter.
Read the guide →How to design a Facebook ad image that converts
Hierarchy, contrast, text on image, product placement, and the phone-first checks.
Read the guide →How to make Meta ads with Claude (and other AI assistants)
Connect Claude to Mockingbird and make finished, on-brand Meta ads from chat.
Read the guide →Facebook ad examples: 12 static ad formats that keep winning
Twelve static ad formats, what makes each one work, and when to run it.
Read the guide →How to run Meta ads for a Shopify store
Connect Shopify to Meta, keep the account simple, and put the effort into creative.
Read the guide →How to make Meta ads for a dropshipping store
Check supplier claims, shoot real photos, and sell one product on one angle.
Read the guide →How much to spend testing Facebook ad creative
Rules of thumb for spend per variation, and how many ads your budget can test.
Read the guide →What is a good ROAS for Meta ads?
Why a good ROAS depends on your margin, with the formulas for break-even and target ROAS.
Read the guide →Ad creative fatigue: how to spot it and refresh your Meta ads
The signs an ad is wearing out, the causes to rule out, and how to refresh it.
Read the guide →Why Meta rejected your ad, and how to fix it
The usual reasons Meta rejects an ad, how to fix each one, and when to appeal.
Read the guide →How to write Facebook ad headlines that work
Headline formulas with examples, for the image and the headline field.
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