Free Facebook ad copy generator
This generator writes Facebook and Instagram ad copy from your product details using five copywriting frameworks: problem, agitate, solution (PAS), attention, interest, desire, action (AIDA), before, after, bridge, feature, advantage, benefit, and a short direct version.
Each draft comes with a headline and a character count, so you can check it against Meta's recommended 40 characters before you paste it into Ads Manager.
PAS
Problem, agitate, solution.
Bedtime battles every night. And it gets worse the longer you put up with it. Our star projector fixes it with real HD film discs that project sharp stars, so you get a calmer, quicker bedtime. Free UK delivery. Shop now.
Headline: A calmer, quicker bedtime25 characters
AIDA
Attention, interest, desire, action.
Parents with a restless toddler, this one's for you. Our star projector uses real HD film discs that project sharp stars to give you a calmer, quicker bedtime. Free UK delivery. Shop now.
Headline: Our star projector for parents with a restless toddler54 characters
Before, after, bridge
Where they are, where they want to be, how to get there.
Before: bedtime battles every night. After: a calmer, quicker bedtime. The bridge is our star projector, with real HD film discs that project sharp stars. Free UK delivery. Shop now.
Headline: From bedtime battles every night to a calmer, quicker bedtime61 characters
Feature, advantage, benefit
What it has, what that does, what the reader gets.
Our star projector has real HD film discs that project sharp stars. That means no more bedtime battles every night, and it means a calmer, quicker bedtime. Shop now.
Headline: Real HD film discs that project sharp stars, made simple56 characters
Short and direct
One line of hook, one line of offer.
A calmer, quicker bedtime, without bedtime battles every night. Free UK delivery. Shop now.
Headline: Free UK delivery16 characters
Every draft comes from a fixed copywriting framework, filled in with your words, so it runs in your browser and costs nothing. Treat them as first drafts and rewrite them in your brand voice.
Which framework to use
PAS when the problem is painful and well known.
AIDA for a product people have not seen before.
Before, after, bridge when the result is easy to picture.
Feature, advantage, benefit when one feature really sets you apart.
Short and direct for retargeting and offers.
From draft to ad
Rewrite the draft in your brand voice, check its length at /tools/ad-copy-checker, and pair it with an image built around the same single idea. The guide at /guides/facebook-ad-copy covers the rest.
Frequently asked questions
- Is this ad copy generator free?
- Yes. It runs in your browser from fixed templates, with no sign-up and no AI cost.
- What is the PAS formula?
- Problem, agitate, solution. Name the problem, make the reader feel it, then present your product as the fix.
- Can Mockingbird write copy in my brand voice?
- Yes. Mockingbird reads your website, writes a voice profile of the words you use and avoid, and writes every headline in the finished ad to match it.