How to make Meta ads with Claude (and other AI assistants)
Claude is very good at the thinking part of Meta ads: finding angles, writing hooks and copy, critiquing a draft and planning a test. On its own it cannot produce the finished thing, an on-brand static image with your real product, at the right size, ready to upload. To get from chat to creative you connect Claude to a tool that renders ads, and then you work by asking.
Mockingbird has an official MCP server for exactly this. Connect it once and Claude can search Mockingbird's library of winning Meta ads, remake the ones you choose in your brand with your real product photos, check on progress and list what has been made, all from the conversation. Each remake takes under 60 seconds and uses the same credits as the app.
How to make Meta ads with Claude
- 1
Set up your brand in Mockingbird
Add your website, brand colours, logo and a few real product photos. Mockingbird builds a brand voice profile from your site that every ad will use.
- 2
Create your connector link
In your Mockingbird account, press Generate connector URL. It identifies you to Claude, so treat it like a password and do not share it.
- 3
Add Mockingbird to Claude
In Claude, open Settings, then Connectors, then Add custom connector, and paste the URL. Claude Code and any other client that supports the Model Context Protocol can use the same link.
- 4
Ask for ads in plain language
For example: find me three winning supplement ads with a problem hook and remake the best one in my brand. Claude searches, shows you options and starts the remake you pick.
- 5
Review and download
Claude reports when each ad is done. Open it in Mockingbird to download the 4:5 file, request a revision, or make the next batch.
What Claude does well on its own
Use Claude for the parts of ad-making that are about thinking and language. Ask it to list the objections your customers have and turn each into a hook. Ask it to write ten primary text variations in your voice from a paragraph of your website copy. Paste a draft ad and ask what a sceptical customer would think. Ask it to plan a creative test: which variable, how many variations, what decides the winner. These are fast, cheap and genuinely useful.
Where an assistant stops
An assistant cannot photograph your product, and general image generation will invent a product that is not yours. It does not know which ad structures are actually winning on Meta right now, and it does not output a file at 1080 by 1350 with the hook in the top third and the product rendered exactly. That is the gap a rendering tool fills. The right division of labour is: Claude plans and writes, the tool makes the ad, you judge and test.
Connecting Claude to Mockingbird
Mockingbird's MCP server gives Claude six tools: search_library to find winning ads by industry, hook type or advertiser; remake_ad to start a remake in your brand; get_remake_status to check progress; list_my_remakes to see what you have made; get_account to check your plan and remaining credits; and upgrade_plan if you run out. Setup takes a minute and is covered step by step at mockingbirdhouse.com/connect.
Because the tools run against your own Mockingbird account, everything Claude makes lands in your account like any other remake, with the same brand voice, the same real product photos and the same credits.
Prompts that get good ads back
Be specific about the job of the ad and the audience, and let Claude use the tools.
- Find three long-running skincare ads with a review-style layout and remake the strongest one for my brand.
- Search the library for problem-hook ads in the pet category. Show me the top five, then remake the two that fit a first-time buyer.
- Remake this ad for my new bundle and tell me when it is done.
- What is the status of my last remake, and how many credits do I have left this month?
- List my remakes from this week and suggest which hook type I have not tested yet.
Using other AI assistants
Any client that supports the Model Context Protocol can use the same connector, including Claude Code and the Anthropic API. For assistants without MCP support, the practical route is the same division of labour by hand: use the assistant for angles, hooks and copy, then make the finished ads in the Mockingbird app, where you can heart winning ads or generate a batch across the six static ad types.
Frequently asked questions
- Can Claude make Facebook ads?
- Claude can plan, write and critique Facebook ads on its own. To get a finished image ad with your real product, connect it to Mockingbird over MCP and ask it to search the library and remake ads in your brand.
- What is MCP?
- The Model Context Protocol is an open standard that lets an AI assistant use external tools. Mockingbird's MCP server gives Claude tools to search winning ads, remake them in your brand and check on progress.
- Does using Claude cost extra credits?
- No. Remakes made through Claude use the same monthly ad credits as remakes made in the Mockingbird app.
- Is my connector link safe to share?
- No. It identifies your account, so keep it private and regenerate it from your account page if it is ever exposed. Regenerating kills the old link.
Keep reading
How to make AI ads that look professional
Make AI image ads that keep your real product and avoid the generic look.
How to choose an AI ad generator for Meta ads
The questions to ask before you pick an AI ad generator, and the differences that matter.
How to make Meta ads (Facebook and Instagram) that convert
The full process for Facebook and Instagram image ads, from specs to publish.