Mockingbird

Free ad hook generator

An ad hook is the first line or headline that makes someone stop scrolling. This generator writes 30 hooks for your product across 10 hook types: problem, aspiration, curiosity, contrarian, comparison, social proof, demonstration, authority, identity and discount.

They are the same hook types Mockingbird uses to tag the 439 winning Meta ads in its library, so you can see which kinds of opener already win in your category.

30 hooks across 10 hook types

Problem

Name the pain in the reader's own words.

  • Still dealing with the 3pm crash?
  • People who work from home: the 3pm crash isn't something you have to live with.
  • The real reason you keep getting the 3pm crash.

Aspiration

Show the life after the problem is gone.

  • Imagine calm focus all afternoon, every single day.
  • This is what calm focus all afternoon looks like.
  • Calm focus all afternoon. Finally.

Curiosity

Open a loop the reader wants closed.

  • The focus gummies trick people who work from home keep quiet about.
  • Nobody told me focus gummies could do this.
  • Why people who work from home are switching to focus gummies.

Contrarian

Disagree with what the reader has been told.

  • Stop trying to fix the 3pm crash the hard way.
  • You don't need more willpower. You need focus gummies.
  • Everything you've been told about the 3pm crash is backwards.

Comparison

Put your way next to the usual way.

  • The usual fix vs focus gummies.
  • What you're doing now: the 3pm crash. With focus gummies: calm focus all afternoon.
  • Same money, very different result.

Social proof

Let other customers make the claim.

  • Why people who work from home keep coming back to focus gummies.
  • "I wish I'd found focus gummies sooner."
  • The focus gummies people who work from home keep recommending.

Demonstration

Show the product doing the job.

  • Watch what happens to the 3pm crash with focus gummies.
  • Focus gummies, doing exactly what it says.
  • Before focus gummies. After focus gummies.

Authority

Lead with expertise or a standard you meet.

  • What experts get right about the 3pm crash.
  • Made for people who work from home who have tried everything else.
  • The focus gummies built around one job: calm focus all afternoon.

Identity

Speak to who the reader is.

  • For people who work from home who are done with the 3pm crash.
  • If you're one of those people who work from home, this is for you.
  • Made by people who work from home, for people who work from home.

Discount

Make the offer the headline.

  • 15% off your first order on focus gummies. This week only.
  • 15% off your first order. Calm focus all afternoon for less.
  • Your first focus gummies, for less.

Hooks come from fixed templates, one set per hook type in the Mockingbird library, so nothing is sent to an AI and nothing costs you anything. Edit them to sound like your brand, and only use proof you can back up.

How to use the hooks

Pick three hooks from three different types, not three versions of one. Put each on its own ad and let the results tell you which angle your audience responds to. Then write more hooks in the winning type.

The generator uses fixed templates filled with your words, so treat the output as a starting point and rewrite it in your brand voice. The guide at /guides/meta-ad-hooks explains each hook type with examples.

What makes a hook work

  • It names one specific problem or result, not a list.

  • It uses the reader's words for the problem.

  • It fits in the first line of the primary text or the top third of the image.

Frequently asked questions

What is a hook in an ad?
The opening line, headline or visual that stops someone scrolling. On a static ad it is usually the headline in the top third of the image and the first line of the primary text.
Does this tool use AI?
No. It fills proven hook templates with your product details in your browser, so it is instant, free and private.
Which hook type works best?
It depends on the category. In Mockingbird's library of winning Meta ads, problem hooks are the most common, followed by aspiration and demonstration.

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