Free tools for Facebook and Instagram advertisers

ROAS calculator

Return on ad spend, break-even ROAS and profit after ads.

Break-even ROAS calculator

The ROAS and CPA where your ads stop losing money.

CPA calculator

Cost per acquisition against what you can afford to pay.

CPM, CPC and CTR calculator

CPM, CPC, CTR and conversion rate from your Ads Manager numbers.

Ad budget calculator

How much to spend testing new ads, and per day.

A/B test calculator

Is ad B really better than ad A, or is it luck?

Ad hook generator

30 hooks across 10 hook types from your product details.

Ad copy generator

Primary text and headlines from five copy frameworks.

UTM builder for Meta ads

UTM tags with Meta's dynamic parameters, ready to paste.

Ad copy length checker

Character counts and a feed preview for your ad copy.

Ad image size checker

Check an image against Meta's ratios and size limits.

Stories and Reels safe zone checker

See which parts of a 9:16 ad the app will cover.