What is Advantage+ sales campaigns?

Advantage+ sales campaigns are Meta campaigns with the sales objective that use Advantage+ audience, Advantage+ placements and Advantage+ campaign budget together. They replaced Advantage+ shopping campaigns after Meta moved both into one sales campaign setup in 2025, where Advantage+ starts switched on. Narrowing the audience, excluding placements or using separate ad set budgets turns Advantage+ off. Meta says advertisers using them saw a 9% improvement in cost per conversion on average.

The advertiser still chooses the conversion event, budget, bid strategy and creative. It can also set hard limits such as location, a minimum age up to 25 and custom audience exclusions without turning Advantage+ off. Unlike the old shopping campaigns, an Advantage+ sales campaign can have more than one ad set.