MOCKINGBIRD BRAND KIT
For Mockingbird affiliates. Use these files in your videos, posts and
newsletters when you talk about Mockingbird.

WHAT'S INSIDE
logo/   The full logo, bird and name.
        ink: for light backgrounds. white: for dark backgrounds and video.
        SVG scales to any size. PNG is 3000 px wide with a clear background.
bird/   The bird on its own, for small spaces and corners.
icon/   Square 1080 x 1080 icons, for avatars, thumbnails and end cards.
video/  The one-minute Mockingbird product film (1080p). Cut it into your
        videos as B-roll.

COLOURS
Ink    #0E1A2B
Blue   #3A5DAE
Paper  #F6F7F8
White  #FFFFFF

FONTS (both free on Google Fonts)
Logo name: Playfair Display, Black
Headings and text: Geist

DO
- Write the name as Mockingbird: one word, capital M.
- Keep clear space around the logo of at least half the bird's height.
- Use your own affiliate link (mockingbirdhouse.com/r/yourname) wherever
  you mention us.
- Say it's an affiliate link where the platform or the law asks, for
  example with #ad.

DON'T
- Stretch, recolour, outline, rotate or rearrange the logo.
- Put the logo on a busy photo where it's hard to read.
- Present yourself as Mockingbird or suggest you speak for us.
- Use the logo or the name in paid search ads, or in ads that look like
  they come from Mockingbird.

Program rules: https://www.mockingbirdhouse.com/affiliates#rules
Questions: hello@mockingbirdhouse.com
